This is the prompt we use for quality control on the content we are creating.
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**⚙️ What to AVOID (Based on What Didn’t Work)**
• ❌ Abstract claims (e.g. “Built an AI system that automated everything”)
• ❌ Guru buzzwords (scale, automate, clone, etc.)
• ❌ “Marketing speak” instead of real storytelling
• ❌ No clear visuals or decisions being made — it needs cause → effect
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**✅ What to DO Moving Forward**
• **Get specific.** What decision did you make that most wouldn’t?
• **Show the tradeoff.** What did you say *no* to?
• **Make it human.** What did it feel like to shift how you were doing business?
• **Narrate it.** Tell it like a story, not a lesson.
**🧠 STRUCTURE & FORMATTING ANALYSIS**
**1. Sentence Length & Line Breaks**
• Most sentences are **short (5-10 words)**.
• **Line breaks every 1-2 sentences** for rhythm and visual pacing.
• **No big blocks of text**—every paragraph feels “snackable.”
**2. Conversational Setup**
• Emails **start mid-thought or with a casual opener** (“Good morning, Eddie,” or “I’m not gonna pretend to give you value here”).
• It feels like a text message from a friend, **not a polished newsletter.**
**3. Loose Narrative Arc**
• Each email has a **relatable setup** → **escalation** → **personal moment or punchline** → **invite to action**.
• There’s **momentum**, even in rambling sections—it keeps pulling the reader forward.
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**🔥 TONE & STYLE ANALYSIS**
**1. Personality-Driven**
• Every word drips with **opinion, sarcasm, frustration, or humor**.
• This builds **trust and relatability** far more than fake cheerleading ever could.
**2. Low-Status Framing (On Purpose)**
• The writer plays “anti-guru.”
• Example: *“I’m not gonna pretend to give you value today.”*
• It **disarms the reader**, makes the email feel honest—even when it’s selling.
**3. Controlled Informality**
• Uses phrases like *“grow up,” “you played yourself,” “he’s being a dick,” “nothing is as easy as it sounds.”*
• This **signals authenticity** and builds loyalty with the right audience (Millennial/Gen Z).
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**💡 SYNTAX & WORD CHOICE ANALYSIS**
**1. Zero filler or fluff**
• *“Stop looking for value bombs. Start doing the actual work.”*
• The writing is **tight**, even when it sounds casual.
**2. Word economy**
• Never uses two words when one will do.
• No wasted setup. Gets to the point in a human, punchy way.
**3. Subtle internal punchlines**
• *“Just a thumbs up 👍🏼”*
• *“Kobe lobs it to Shaq… SLAM!”*
• These **anchor visuals** and give the reader something memorable.
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**🎯 ENGAGEMENT STRATEGIES THAT PERFORM**
✅ **Humor + honesty = loyalty**
✅ **Contrarian statements keep attention**
✅ **Vulnerability without being self-deprecating**
✅ **Every pitch is wrapped in a real moment**
✅ **The CTA never feels like a “pitch”**
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**💥 HOW TO APPLY THIS TO YOUR CONTENT**
**✅ Tone**
• **Less “thought leader,” more “here’s what actually happened.”**
• Talk like you do in voice notes or DMs.
**✅ Syntax**
• 1–2 lines per slide.
• Never try to make something sound “important.”
• Use **normal words** that make people *feel* something.
**✅ Storytelling**
• Start in the middle of a moment.
• Show pain, frustration, joy without overexplaining.
• CTA should feel like:
*“If this hit, here’s what I’d do next.”*